UPBRAND IS A STRATEGY-DRIVEN, CREATIVE AGENCY SPECIALIZING IN BRANDING, ADVERTISING, AND DIGITAL MARKETING.

Or more simply, WE ELEVATE BRANDS by helping you first understand, then own your authentic position in the market. At every step, we collaborate closely with you to craft the right stories for the right audiences in the right channels. Sound interesting?



© 2019 UPBrand Collaborative. All rights reserved.

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HERE'S WHAT
UPBRAND
IS ALL ABOUT

SERVICES

STRATEGY-DRIVEN CREATIVE

We diagnose problems before we prescribe solutions. All our assignments benefit from our discovery process, which uncovers the data that drives strategy and inspires creativity.

DIGITAL-FOCUSED EXECUTIONS

UPBrand applies proven methods of strategic brand building, design thinking, creative development and analytics to guide our recommendations for existing and new digital opportunities.

COLLABORATIVE, TWO-WAY SOLUTIONS

We’re passionate about doing great work as a values-driven team people are proud to work with and for. We involve you in our process, combining your experience and our expertise into tangible and actionable solutions. 

STRATEGY-DRIVEN CREATIVE

We diagnose problems before we prescribe solutions. All our assignments benefit from our discovery process, which uncovers the data that drives strategy and inspires creativity.

DIGITAL-FOCUSED EXECUTIONS

UPBrand applies proven methods of strategic brand building, design thinking, creative development and analytics to guide our recommendations for existing and new digital opportunities.

COLLABORATIVE, TWO-WAY SOLUTIONS

We’re passionate about doing great work as a values-driven team people are proud to work with and for. We involve you in our process, combining your experience and our expertise into tangible and actionable solutions. 

BRAND STRATEGY
IDENTITY CREATION
DIGITAL & MOBILE MARKETING
CREATIVE STRATEGY 
& CONCEPTING
CAMPAIGN PLANNING
PAID SEARCH, CRO & SEO
VIDEO
SOCIAL MARKETING
THE SOLUTION

We did a deep dive into the healthcare and hospitality industries, leveraging insights from focus groups to develop a highly authentic campaign that would speak to those working in the industry every day. Using a combination of Facebook advertising, paid search and retargeting, we built a strategic sales funnel to put the right audience in the right position to buy. We created sophisticated, intent-based keyword groups to reach audiences at each stage of the funnel, customizing a message to their need. And we A/B tested each message throughout the campaign, continually tailoring our message to keep customers engaged and primed for purchase. 

THE CHALLENGE

KLOGS Footwear makes exceptionally comfortable shoes, especially for those who are on their feet all day. After years of experimenting in different verticals, KLOGS discovered their biggest advocates come from the healthcare and hospitality industries. But with low awareness, increasing competition in the space and a brick-and-mortar retail driven strategy, the brand struggled to flourish. Hoping to boost their business, KLOGS turned to UPBrand to drive awareness and online sales among a very targeted audience. 

KLOGS

A CASE STUDY

THE CHALLENGE

KLOGS Footwear makes exceptionally comfortable shoes, especially for those who are on their feet all day. After years of experimenting in different verticals, KLOGS discovered their biggest advocates come from the healthcare and hospitality industries. But with low awareness, increasing competition in the space and a brick-and-mortar retail driven strategy, the brand struggled to flourish. Hoping to boost their business, KLOGS turned to UPBrand to drive awareness and online sales among a very targeted audience. 

THE RESULTS

+70% Website Sessions

+54% Page Views

3x Return on Ad Spend (Google Ads)

+51.35% Click-Through Rate (Google Ads)

13x Return on Ad Spend (Facebook)

87,000 Unique Users Reached (Facebook)

2x Increase in Monthly Revenue

"I look forward to a successful 2019 and a partnership with UPBrand for years to come."

Jeff Dieckhaus

VP, Klogs Footwear

READY
TO 

ELEVATE

YOUR BRAND?

Fill out the form below, and we'll set up a time to talk about your goals.

Fill out the form below, and we'll set up a time to talk about your goals.

FEATURED CLIENTS

HERE'S WHAT
UPBRAND
IS ALL ABOUT

"I look forward to a successful 2019 and a partnership with UPBrand for years to come."

Jeff Dieckhaus

VP, Klogs Footwear

THE RESULTS

+70% Website Sessions

+54% Page Views

3x Return on Ad Spend (Google Ads)

+51.35% Click-Through Rate (Google Ads)

13x Return on Ad Spend (Facebook)

87,000 Unique Users Reached (Facebook)

2x Increase in Monthly Revenue

UPBRAND IS A STRATEGY-DRIVEN, CREATIVE AGENCY SPECIALIZING IN BRANDING, ADVERTISING, AND DIGITAL MARKETING.

Or more simply, WE ELEVATE BRANDS by helping you first understand, then own your authentic position in the market. At every step, we collaborate closely with you to craft the right stories for the right audiences in the right channels. Sound interesting?

FEATURED CLIENTS

THE SOLUTION

We did a deep dive into the healthcare and hospitality industries, leveraging insights from focus groups to develop a highly authentic campaign that would speak to those working in the industry every day. Using a combination of Facebook advertising, paid search and retargeting, we built a strategic sales funnel to put the right audience in the right position to buy. We created sophisticated, intent-based keyword groups to reach audiences at each stage of the funnel, customizing a message to their need. And we A/B tested each message throughout the campaign, continually tailoring our message to keep customers engaged and primed for purchase. 

THE SOLUTION

For starters, we refined targeting and adjusted ad budgets to reach a younger, savvier audience that shares the Exotico spirit (someone social and open to new and exciting experiences). We also tested a variety of post types, including stunning photography, impactful illustration and thumb-stopping video content to identify the content that best resonated with the audience.

THE CHALLENGE

Exotico is an award-winning, 100% blue agave tequila—a fun, social brand that brings excitement and mystery to any situation and raises expectations of what tequila should be. With limited distribution, the brand struggles with awareness in a saturated market. After we successfully grew the brand’s Facebook presence by almost 400% and post engagement by 200% in our first year of work with the brand, we recommended a content strategy for Instagram to repeat the magic in 2018.

EXOTICO

A CASE STUDY

THE CHALLENGE

Exotico is an award-winning, 100% blue agave tequila—a fun, social brand that brings excitement and mystery to any situation and raises expectations of what tequila should be. With limited distribution, the brand struggles with awareness in a saturated market. After we successfully grew the brand’s Facebook presence by almost 400% and post engagement by 200% in our first year of work with the brand, we recommended a content strategy for Instagram to repeat the magic in 2018.

At the beginning of 2018, Exotico Tequila’s Instagram following totaled 1,682. At the end of the year, that number had more than tripled to 5,453 followers. Engagement also tripled, leading to happy clients and even more Instagram work for the brand in 2019. At this point, we’ve increased following by 35%, matching the pace for last year’s 3x growth, while continuing to increase reach and impressions.

THE RESULTS

3x Instagram Followers 

3x Post Engagement 

1.8MM Impressions 


At the beginning of 2018, Exotico Tequila’s Instagram following totaled 1,682. At the end of the year, that number had more than tripled to 5,453 followers. Engagement also tripled, leading to happy clients and even more Instagram work for the brand in 2019. At this point, we’ve increased following by 35%, matching the pace for last year’s 3x growth, while continuing to increase reach and impressions.

THE SOLUTION

We did a deep dive into the healthcare and hospitality industries, leveraging insights from focus groups to develop a highly authentic campaign that would speak to those working in the industry every day. Using a combination of Facebook advertising, paid search and retargeting, we built a strategic sales funnel to put the right audience in the right position to buy. We created sophisticated, intent-based keyword groups to reach audiences at each stage of the funnel, customizing a message to their need. And we A/B tested each message throughout the campaign, continually tailoring our message to keep customers engaged and primed for purchase. 

Smart strategy sets the table, but impactful creative moves the needle. We created 10 unique campaigns in 2018, each shedding a new light on Exotico and its relationship to consumers. From an educational celebration using a single color, to a fake dating app, to a propaganda-inspired pro-taco movement, each campaign was purposefully driven by an insight we discovered about the brand and its audience through our test and learn process. 

THE SOLUTION

For starters, we refined targeting and adjusted ad budgets to reach a younger, savvier audience that shares the Exotico spirit (someone social and open to new and exciting experiences). We also tested a variety of post types, including stunning photography, impactful illustration and thumb-stopping video content to identify the content that best resonated with the audience.

Smart strategy sets the table, but impactful creative moves the needle. We created 10 unique campaigns last year, each shedding a new light on Exotico and its relationship to consumers. From an educational celebration using a single color, to a fake dating app, to a propaganda-inspired pro-taco movement, each campaign was purposefully driven by an insight we discovered about the brand and its audience through our test and learn process.